ZitSticka

Picture of pastel-colored boxes of acne products by ZitSticka
Picture of girl with pink hair wearing a zit patch by ZitSticka

ZitSticka is a skincare brand focused squarely on supporting acne-prone skin, all while working to the dissolve the narrative of shame that’s been used to sell acne products since time immemorial.

As ZitSticka’s Creative Director of Copy from pre-launch, through investment rounds and beyond acquisition, I directed all brand and product messaging across every platform for five years, and grew the Instagram account from zero to 140k followers.

verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —

verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —

verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —

verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —

ZitSticka social media post comparing cubism art to ZitSticka's cube packaging
ZitSticka social media post comparing two-piece face mask to a bikini
ZitSticka social media post comparing masseurs shoes to regular flip flops
Email for Goo Getter pimple patch showing the "after" with zit extracted on a used zit patch