I build emotive, singular brands that feel like stepping out for some air. My work is at the juncture of verbal identity, content strategy, and sales. My specialities are beauty, wellness, and CPG brands, newborn and established. TGA: Creative direction & Rizzoli book partner ZitSticka: 360 GTM content + verbal strategy good light cosmetics: social strategy Habit: GTM strategy: verbal identity, verbal taxonomies Refinery29: First-person essays Daise: GTM strategy: verbal identity, verbal taxonomies Educated Mess: Creative concept & direction, video storyboarding, scripting Oyster: Regular print & online article contributions Being: GTM strategy: verbal identity, verbal taxonomies ManRepeller: First-person essay Dally: GTM strategy: verbal identity, verbal taxonomies Racquet: Monthly advice column OceanBlue: Verbal identity rebrand, copywriting INPRINT: Print feature article, issue 5 Rhee Studio: Brand bio, campaign copy ASOS: Campaign copywriting, editorial features
