Shmoop
Shmoop is a beauty brand where all dogs are perfectly primped and sensationally scented. Because every shnoogie deserves to look simply ravishing at all times.
I built the brand persona, verbal identity, and copy for Shmoop; an adoring, hyperbolic, luxurious voice intended to be read like a 60s infomercial.
verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting —
verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting —
verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting — verbal identity — copywriting —
