For the second season of Netflix’s ‘Heartstopper’, queer beauty brand Good Light Cosmetics released a collector’s set of best-selling favorites in limited-edition packaging.

From content rollout to taglines and video editing, I helped bring the campaign to market and directed all social content around the launch, translating the show’s tender, queer coming-of-age world into good light’s beauty-beyond-the-binary lens.

Netflix

campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing —

campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing — campaign concept — social strategy — copywriting — video editing —

Netflix

hi@tinygentle.com